PUBLICATIONS
RES PUBLICA
The aim of Res Publica is to stimulate and inform debate within the public sphere, and to encourage engagement with the ethical dimensions of issues. The articles we print apply philosophical insights to matters of general interest. To be added to our current circulation list, please contact Ms Clare McCausland at res-publica@unimelb.edu.au. Distribution is free of charge.
Current Issue
Vol.16 No.1 (2007).
This edition is a special issue on the ethics of new marketing. Four papers
are are published which are based on presentations given at a CAPPE workshop on
the Psychology and Ethics of New Marketing in August this year. Jeanette Kennett
and Steve Matthews examine the growth of undercover marketing, particularly when
directed at children, and the detrimental effects it can have on their moral
development. Michael Johnston and Gordon Renouf of the consumer advocacy group
Choice reflect on the outcomes of a detailed study on pharmaceutical marketing
in Australia, and argue that the current self-regulatory framework does not
adequately prevent the harms it causes. Cordelia Fine takes a look at marketing
to children, and shows that although it may not be the limited rational
capacities of children placing them at risk as commonly thought, she finds they
are still especially vulnerable to common marketing techniques. And Neil Levy
argues that much of the anxiety surrounding new developments in 'neuromarketing'
and the internal manipulation of consumers' minds may not in fact be warranted,
but is instead diverting our attentions away from the far more damaging effects
of the manipulation of our external environment.
Full versions of these papers will be available here soon.
Editorial Staff
Editor: Dr Adrian Walsh
Deputy Editor: Ms Clare McCausland
Advice To Authors
If you are interested in submitting an article to Res Publica please contact the editor, Dr Adrian Walsh res-publica@unimelb.edu.au
Past Issues
View the contents of past issues.